Project Objective

Refine and modernize the Omni Promotional logo by transforming the existing “OP” artwork into a bold, recognizable icon that anchors the brand visually. The updated logo should pair the icon with the wordmark “OMNI PROMOTIONAL” presented horizontally (or in a refined stacked arrangement beside the icon), ensuring strong legibility and balance across applications. The design should explore both lighter and darker grey color variations to maintain versatility while reinforcing a clean, professional, and contemporary aesthetic.

Typography should primarily utilize the Domus font to align with Omni’s modern brand sensibility, with a small range of complementary, contemporary type alternatives explored for comparison. The final logo should reflect Omni Promotional’s 30+ years of experience delivering high-quality, attention-grabbing branding, communicating confidence, craftsmanship, and customer-focused service. The completed mark must be scalable and adaptable for use across large-format printing, signage, event materials, and digital platforms, reinforcing the idea that first impressions matter and Omni helps make them count.